Maker’s Mark
MAKE IT Remarkable
CLIENT:
Maker's Mark
SUMMARY:
Connect with multiple generations of bourbon drinkers through two original re-imaginations of an iconic hip-hop track.
SERVICES:
Consulting
Famous song re-imagination
Project impact
- - Saved at least $750,000 by licensing one composition and creating two new master recordings.
- Saved over $400,000 by creating our own versions of “Can I Kick It?” instead of using the original recording. - - Overwhelmingly positive response about the music on socials – 95% of comments are about the music.
- Tied together two separate pieces of creative into one cohesive campaign.
Song credits
- Song: “Can I Kick It?”, originally written by Lou Reed and performed by A Tribe Called Quest
Interpreted & Performed by: “It’s Your Maker’s Moment” version – Refs; “Make it Remarkable” version – iLLFaded