Maker’s Mark

MAKE IT Remarkable

  • CLIENT:

    Maker's Mark

  • SUMMARY:

    Connect with multiple generations of bourbon drinkers through two original re-imaginations of an iconic hip-hop track.

  • SERVICES:

    Consulting

    Famous song re-imagination

Project impact

  • Saved at least $750,000 by licensing one composition and creating two new master recordings.
    Saved over $400,000 by creating our own versions of “Can I Kick It?” instead of using the original recording.
  • Overwhelmingly positive response about the music on socials – 95% of comments are about the music.
    Tied together two separate pieces of creative into one cohesive campaign.

Song credits

  • Song: “Can I Kick It?”, originally written by Lou Reed and performed by A Tribe Called Quest
    Interpreted & Performed by: “It’s Your Maker’s Moment” version – Refs; “Make it Remarkable” version – iLLFaded