Maker’s Mark

Holiday

  • CLIENT:

    Maker's Mark

  • SUMMARY:

    We wanted to do something Maker's special, that only Maker's Mark would do, for the most important time of the year for the brand. We created an original music track by a Grammy award-winning composer, infusing elements of the holiday classic “Jingle Bells”. We also released a full-length version on streaming platforms, adding a new holiday favorite to drinkers’ end-of-year playlists.

  • SERVICES:

    Original song composition

    Public domain song clearance

Holiday

Song credits

  • Composer: Robert DiPietro, in collaboration with Ear Candy Shop; Public Domain sample of “Jingle Bells”
    Performed by: Robert DiPietro and Karlie Bruce

Project impact

  • - Gorgeous global creative
    - We took the campaign beyond a traditional TVC by creating a full-length version and making it available for fans
  • - Increased ROI on marketing
    - Ran for two years