Create a cultural moment that celebrates how “chingón” it is to be Mexican.
Consulting Deal structuring Strategic talent selection Original song composition
- In-studio musical collaboration amongst two of the most respected independent Mexican bands and one iconic Latin music producer.
This song was created in the midst of the massive earthquake of 2017 and adopted as an anthem in its wake, as people came together to support each other.
- Video Plays: 12 million+
Spotify Plays: 3.8 million
- Radio Stations Airplay: 96
Awards Won: 9+, including Best Audio-Visual Piece and Best Original Music at Círculo de Oro, México
- Song: “Este Espíritu”
Writers & Performers:La Banda BastonSotomayorVisitante
- Producer: Visitante