Corona

Este Espíritu

SUMMARY:
Create a cultural moment that celebrates how “chingón” it is to be Mexican.

SERVICES:
Consulting
Deal structuring
Strategic talent selection
Original song composition

In-studio musical collaboration amongst two of the most respected independent Mexican bands and one iconic Latin music producer.
This song was created in the midst of the massive earthquake of 2017 and adopted as an anthem in its wake, as people came together to support each other.
Video Plays: 12 million+
Spotify Plays: 3.8 million
Radio Stations Airplay: 96
Awards Won: 9+, including Best Audio-Visual Piece and Best Original Music at Círculo de Oro, México