Corona

Este Espíritu

  • CLIENT:

    Corona

  • SUMMARY:

    Create a cultural moment that celebrates how “chingón” it is to be Mexican.

  • SERVICES:

    Consulting

    Deal structuring

    Strategic talent selection

    Original song composition

Corona ``Este Espíritu``

Project impact

  • - In-studio musical collaboration amongst two of the most respected independent Mexican bands and one iconic Latin music producer.
    - This song was created in the midst of the massive earthquake of 2017 and adopted as an anthem in its wake, as people came together to support each other.

  • - Video Plays: 12 million+
    - Spotify Plays: 3.8 million
  • - Radio Stations Airplay: 96

  • - Awards Won: 9+, including Best Audio-Visual Piece and Best Original Music at Círculo de Oro, México

Song credits

  • Song: “Este Espíritu”
    Writers & Performers: La Banda Bastón, Sotomayor, Eduardo Cabra AKA "Visitante" from Calle 13
  • Producer: Visitante