We make music work for your brand.
There is no industry that operates like the complex music industry. From working inside and alongside the best brands and agencies across the globe, plus decades navigating the ever-changing and distinct music business, we have the deep knowledge and experience in this unique niche to lighten your load and help build music as an asset. And we do it “on the court”, in practice, with no fluff.
Real, tangible results.
Trust us as your extended team – experts in music, dedicated to bringing your brand visions to life.
Advisory
Music Selection
Licensing & Negotiation
Original Composition
Sam Parvin
Owner & CEO
I’m Sam Parvin, and I started this company in direct response to my many years working in recording studios, in the Global Headquarters of The Coca-Cola Company, with creative agencies and production companies, and even with other music agencies, in over a dozen countries. I saw a massive opportunity to look at the music selection and procurement process on a holistic level, and optimize each area of the business it touches – from Brand Strategy, to Creative, Legal and Finance, to Production and Post…
We know music is a potent tool to connect with people and truly say something powerful. Our role is to make that happen for your brand, your business, and your consumers, with ease.
Some ways we have helped our clients
I.
Increase return on investment
III.
Strengthen your brand through consistency and long-term equity
V.
Streamline and simplify internal processes, such that generating ideas and having them come to life is both simple and easy
II.
Save money and time
IV.
Create cultural moments that turn buyers into brand fanatics
Working with us might be the next step if...
I.
You are responsible for building effective advertising at/for an international consumer brand that primarily connects with consumers on an emotional level. “Lifestyle” brand(s).
III.
Creatively, music is an important piece of the brand’s advertising – or you see that it could be – but you’re not looking at the return on investment yet and how it could be optimized.
II.
You’re ready to simplify and streamline the music process – creative, legal, negotiation, production.
IV.
You want quick, effective wins that are achieved in practice – not a lot of “fluff” and strategy that would require a lot of internal “selling”.
V.
You’re spending at least $30,000 on at least one piece of music in one campaign each year.
