Sol Cerveza Global
Summers 2018 & 2019
Service: Original Song Composition
Sol wanted to create something fun and true to the brand for their global summer campaign, thus looked to us as the experts in Mexican artists and music. Amp.Amsterdam composers created a base track and we selected killer indie artist Niña Dioz to write and record lyrics that would capture the “Taste the Sun” message.
We recorded remotely and within a couple days.
The song did so well for the brand globally on internet, that they re-licensed it for 2019, created an entirely new series of creative, and several countries are airing the material on broadcast television – from South Africa to Chile.
Composer/Singer: Niña Dioz
Additional Composers: Jules Reivers, Roel Gommans