Maker’s Mark “Yule Log” Holiday
Services: Original Composed Music
Composer: Robert DiPietro, in collaboration with Ear Candy Shop
Performed by: Robert DiPietro and Karlie Bruce
After a few conversations about how we could use music to talk about the hand-crafted-ness of the brand and bring “a little extra” this holiday season, it was clear that composing a Maker’s original song with Grammy-winning talent was the route for us.
Talk Music Early
We landed on the general music direction before anything was filmed, which allowed us to make sure the music and film would work together to tell the story. We “crowdsourced” and delivered close to 20 different songs in many styles before landing on “Jing-a-Ling”. Talking about music early ensured we had plenty of time to explore so many creative avenues.
A Little Extra – “Jing-a-Ling” Full-Length Song
How could we take our own advice and “go a little extra” for our consumers? Well, by making a full-length song to add to your holiday playlists!
Listen to “Jing-a-Ling” on Spotify here